About Us

Effie's Inc. is a ladies contemporary clothing boutique nestled in the historic district of downtown Tuscaloosa, AL with a second storefront in Homewood, AL. We specialize in one-on-one customer service. Our friendly dedicated staff will help you select that perfect special occasion outfit, help you complete a new wardrobe, or even enhance your old one. Catering to all types, Effie's carries the latest trends for a variety of lifestyles and ages. We have a wide variety of women's clothing, jewelry, accessories, shoes, and more.


Effie's Inc.

404 Queen City Avenue

Tuscaloosa, AL 35401

M-F 9-5:30 / Saturdays 10-4



Effie's Homewood

2918 18th Street South

Homewood, AL 35209

M-F 10-5 / Saturdays 10-4



Directions and Hours >



Terry Davis

Tuscaloosa Manager

Caroline Pugh

Tuscaloosa Assistant Manager

Sydney Gilliam

Homewood Manager

Meagen Carter

Homewood Assistant Manager

Abby Wolbach