About Us

Effie's Inc. is a ladies contemporary clothing boutique nestled in the historic district of downtown Tuscaloosa, AL. We specialize in one-on-one customer service. Our friendly dedicated staff will help you select that perfect special occasion outfit, help you complete a new wardrobe, or even enhance your old one. Catering to all types, Effie's carries the latest trends for a variety of lifestyles and ages. We have a wide variety of women's clothing, jewelry, accessories, shoes, and more.


Effie's Inc.

404 Queen City Avenue

Tuscaloosa, AL 35401



Directions and Hours >



Terry Davis


Caroline Pugh

Assistant Manager

Madison Ryan